Florence · Tuscany · Italy
Fashion & Commercial
Photography in Italy
Your creative vision. Our local production support.
Ecoframes supports photographers, brands and agencies with location scouting, local crews, equipment rental coordination and shoot logistics in Florence, Tuscany and across Italy. From fashion editorials and lifestyle campaigns to commercial photography, we build the production around your brief.
Production support for fashion & advertising
We help turn your mood board and shot list into a practical shooting plan. Our team coordinates locations, access, permits, crew and transport, with English-speaking production support for visiting photographers and international clients.
Whether you need a compact team for an editorial or a larger setup for a brand campaign, we shape the schedule and resources around the images you want to create.
Professional photography equipment rental
Send us your equipment list and preferred brands. We coordinate rental sourcing for studio and location photography, including professional lighting systems from Profoto and Godox, with alternatives such as Broncolor and Elinchrom considered according to the brief and local availability.
- Flash lighting: studio flash heads, battery-powered strobes, generators and compatible wireless triggers.
- Light shaping: softboxes, octaboxes, beauty dishes, umbrellas, grids and reflectors.
- Continuous lighting: LED fixtures and modifiers for stills, behind-the-scenes content and combined photo/video shoots. Preferred brands, including Aputure and ARRI, can be specified in your request.
- Cameras and lenses: professional camera bodies and lens kits, with Canon, Nikon, Sony, Fujifilm and Hasselblad among the brands photographers can request.
- Grip and support: tripods, light stands, C-stands, boom arms, flags, diffusion frames, clamps and sandbags. Manfrotto and Avenger equipment can be requested.
- Studio and digital workflow: backgrounds, backdrop supports, tethering accessories and monitoring setups planned around your camera and capture workflow.
Equipment is sourced to order. Brands listed are examples of requested systems; exact models, quantities, compatibility, rental rates and availability are confirmed for your shooting dates before booking.
Locations, studios & local crew
From Florence streets and historic interiors to Tuscan villas and countryside settings, we research locations that fit your visual direction and production needs. We can coordinate studio options, photography assistants, lighting technicians, digital support and local transport as required.
We consider access, loading, power, changing areas and the daily schedule alongside the look of the location, so the team can work efficiently on set.
How we plan your shoot
Share the brief. Send your mood board, dates, preferred area, team size and intended deliverables.
Build the production. We propose locations, crew and equipment options, then agree the scope and budget.
Bring it together on set. Our local team coordinates the agreed logistics and technical support throughout the shoot.
Request a production or rental quote
Tell us what you are photographing, where and when. For an equipment quote, include your preferred brands and models, quantities, rental duration and any delivery or crew requirements.
Send your brief & equipment list →
Explore our production services, locations in Tuscany and selected work.